Lessons on standing out. Excellent examples: sliced break, soy milk, including great failed projects. This really builds on the Minnebar talk: Inspiring Passionate Users;what can I do to focus on the 1% of user base that are the opinion makers.
Quotes:
“We’re all in the fashion business now”
“Safe is risky”
“Remarkable” is the key work, it isn’t neat, it is remarkable, worth making a remark about.
