Lessons on standing out. Excellent examples: sliced break, soy milk, including great failed projects. This really builds on the Minnebar talk: Inspiring Passionate Users;what can I do to focus on the 1% of user base that are the opinion makers.
Quotes:
“We’re all in the fashion business now”
“Safe is risky”
“Remarkable” is the key work, it isn’t neat, it is remarkable, worth making a remark about.
This is why TED is amazing. Micheal Pollan uses the example of a farm in Virginia that I’ve read about before, but from a new perspective; the evolutionary manipulations of humans by plants and other animals/insects. Corn (his example), wheat and rice (my addition) have dominated the Western and Eastern cultures more than any other plant. They have maybe ruled the earth longer than any other species (as a whole).
What does a grain of rice care who rules the patties of SE Asia as long as they get re-planted every year. We can fight amongst are selves as much as we want as long as more corn gets planted and harvested (its lifecycle).
Why have I seen this before?
Neil Greenfield seems out outline the revolution in computing and invention in this talk. Someday Fab Labs will be ubiquitous so that each person can harness their own inventions. Very cool, must watch.
The ecosystem of giant redwoods. If you’ve see the National Parks documentary by Ken Burns, you love this talk and become fascinated by the eco-system that has developed over thousands of years in canopy of the giant trees on the West Coast.
Check it out.
