Lessons on standing out. Excellent examples: sliced break, soy milk, including great failed projects. This really builds on the Minnebar talk: Inspiring Passionate Users;what can I do to focus on the 1% of user base that are the opinion makers.

Quotes:

“We’re all in the fashion business now”

“Safe is risky”

“Remarkable” is the key work, it isn’t neat, it is remarkable, worth making a remark about.

Continuing the theme on pricing software. The start up is going very well. Next week will be very interesting, a very big moment. When we announce the new pricing model I’ll let you now how it works and send you a link to the site.

A short FREE ebook on pricing software.

After attending MinneBar this year, I’ve been much more interested in software startups and how to a real business going. I’m working right now with Hardy to get his product out and creating innovative pricing schemes to get the the start up going.

I’m a software hippie by heart. I always have been and probably always will be. I don’t like paying for inferior products and I definitely don’t like overpaying. I’d rather feel like I am a part of a community that is working together to make better tools and products.

This book is a quick read and well worth it if your thinking about pricing your product in a Web 2.0 world.